The Feud That Never Happened: How Fan Fiction Became the Most Believable Story on the Internet
Fans have gotten extraordinarily good at building emotional narratives out of nothing — a missed tag on Instagram, an awkward red carpet moment, a quote taken three steps out of context. The invented beef between co-stars has become more culturally durable than anything the actors actually said or did. And increasingly, the people accused of secretly hating each other have simply stopped bothering to respond.
